Ada Liu (34) met Korean singer Hwang Chansung (24) when they were participants on the Chinese dating entertainment show “If You Love.”
She told the press, “I’m thankful that the program introduced me to someone who shines so much and makes my heart throb.”
“My boyfriend has met my parents, and my parents liked him.”
Chan-sung’s seniors at agency JYP Entertainment (whose owner is a nephew-in-law of fugitive ferry owner Yoo Byeung-eun) were quick to deny Hwang’s love for Liu with the implication that the relationship was only for publicity purposes for the Chinese Noona Market.
In 2013, 1 in 6 marriages in Korea were Noona Marriages and TV dramas and songs that highlight this phenomenon have become popular marketing techniques for selling young Korean male entertainers into Chinese and Japanese Noona markets.
All the members of 2PM, except Minjun, have assiduously courted the Noona Market as can be seen from this transcript of an interview with Ginger Magazine.
Wooyoung: Age wise, it would be about 5 years older than me.
Taecyeon: It’s the same for me. I am okay with someone 10 years older.
Chansung: .I don’t care about age.
Junho: I don’t make a fuss over age too.
Nichkhun: I love older women in general.
Minjun: Her outer appearance should be cute with a lovely smile. If on the inside, she has good judgement and is able to hold her own opinion then that’s perfect!
Following the failure of the City of Busan to persuade foreign theme park owners, such as Disney and Universal Studios, to invest in the designated tourism precinct in the east of Busan, Korean entertainment agencies are considering forming a consortium to construct Noona World, to attract Chinese and Japanese noonas to provide employment for young Korean men who often leave Busan to seek similar work in Seoul. The consortium is also considering the formation of a super group to be called Noona Boyz.