Ada Liu (34) met Korean singer Hwang Chansung (24) when they were participants on the Chinese dating entertainment show “If You Love.”
She told the press, “I’m thankful that the program introduced me to someone who shines so much and makes my heart throb.”
“My boyfriend has met my parents, and my parents liked him.”
Chan-sung’s seniors at agency JYP Entertainment (whose owner is a nephew-in-law of fugitive ferry owner Yoo Byeung-eun) were quick to deny Hwang’s love for Liu with the implication that the relationship was only for publicity purposes for the Chinese Noona Market.
Chung Joo-won, The Korea Herald, 7 July 2014
Park Jin-young has engaged in strenuous activity to deny the jilted noona story of Ada Liu. Park Jin-young’s time and energy would be better spent helping Korean law enforcement authorities catch his fugitive uncle-in-law, Yoo Byung-eun, the owner of the ferry that sank with the loss of more than 300 lives, many of them children, on 16 April 2014.
Koh Dong-wan. The Korea Times, 8 July 2014
Park Jin-young’s agency in further neglect of aiding in the capture of fugitive ferry owner Yoo Byung-eun, have expended enormous amounts of time and energy in promoting Chansung’s 2PM stablemate and fellow noona idol Nichkhun.
“Nichkhun has established himself as an actor through ‘One and a Half Summer,’ and became a new rising star in China. Please root (sic) for his success,” his agency JYP Entertainment is quoted as saying.
Kim Min-jin, The Korea Herald, 1o July 2014
In 2013, 1 in 6 marriages in Korea were Noona Marriages and TV dramas and songs that highlight this phenomenon have become popular marketing techniques for selling young Korean male entertainers into Chinese and Japanese Noona markets.
All the members of 2PM, except Minjun, have assiduously courted the Noona Market as can be seen from this transcript of an interview with Ginger Magazine.
Wooyoung: Age wise, it would be about 5 years older than me.
Taecyeon: It’s the same for me. I am okay with someone 10 years older.
Chansung: .I don’t care about age.
Junho: I don’t make a fuss over age too.
Nichkhun: I love older women in general.
Minjun: Her outer appearance should be cute with a lovely smile. If on the inside, she has good judgement and is able to hold her own opinion then that’s perfect!
Following the failure of the City of Busan to persuade foreign theme park owners, such as Disney and Universal Studios, to invest in the designated tourism precinct in the east of Busan, Korean entertainment agencies are considering forming a consortium to construct Noona World, to attract Chinese and Japanese noonas to provide employment for young Korean men, thousands of whom have left Busan over the last decade to seek similar work in Seoul. The consortium is also considering the formation of a super group to be called Noona Boyz.