Occidentalism
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Nationalist ads

May 30th, 2007 . by Matt

Nationalist ads are being used to sell products. I find it kind of funny, slandering a company as being owned by foreigners, or secretly under Japanese control.

The Fair Trade Commission has ordered Hite Brewery Co., the nation’s top beer maker, to stop trying to arouse nationalist fervor against its rival, Oriental Brewery Co., while falsely claiming that Hite is “the only Korean beermaker.”
The agency yesterday ordered Hite to correct “slanderous” advertisements pitched against OB. In the offending ads, Hite said if consumers purchased OB beer, it would “only feed foreigners.” Belgium-based InBev has a 100-percent stake in OB.
Hite also claimed the foreign investor would “run away after getting all the profit for itself” and denounced an OB stock buyback in 2004 as a move benefiting only the foreign shareholder.
Hite’s claim to be “a company with 100-percent local capital” was also ruled false by the agency, which noted that foreigners have more than a 30 percent stake in Hite.
According to the agency, Hite distributed pamphlets carrying the false claims and charges to cars passing three tollgates in Seoul in September and October 2006, during the Chuseok holidays.
Ironically, Hite’s soju affiliate Jinro Ltd., in November, sued the marketing agency of its rival Doosan Co. for 10 billion won ($10.8 million), alleging that it was the target of a rumor that Jinro is owned by a Japanese company. Jinro, the nation’s top producer of soju, a Korean distilled liquor, argued that Doosan made use of anti-Japanese sentiment to damage Jinro. A ruling is yet to be issued.


7 Responses to “Nationalist ads”

  1. comment number 1 by: General Tiger

    It’s a damned legacy of Kyongsong Bangjik: A purely “Korean” company built by “Korean” capital.

  2. comment number 2 by: Errol

    1. General Tiger Says:
    May 31st, 2007 at 1:13 am

    It’s a damned legacy of Kyongsong Bangjik: A purely “Korean” company built by “Korean” capital.

    It’s also a legacy of the Gyeongbu Expressway, the monument to 박정희 and his unification of South Korean. A monument that 이명박 wishes to emulate with his parallel project to the Gyeongbu Expressway: the Gyeongbu Canal.

    But why is that very few people in Korea acknowledge the first major transport connection in Korea: the Seoul-Busan Railroad.

    I wonder who built that railroad and what its contribution to the Korean economy has been over the decades?

    Praise is due to the Korean Fair Trade Commission. One of the few public service outfits in Korea that is doing its job properly.

  3. comment number 3 by: T_K

    Is this a Southern variety of Juche at work?

  4. comment number 4 by: GarlicBreath

    I wonder if Koreans think this video is nationalistic.

  5. comment number 5 by: General Tiger

    Errol

    The first major transport connection in Korea: the Seoul-Busan Railroad.

    Which Koreans rarely remember, because of the chaos from 1905 to 1945. Also, the formation of the Seoul-Shinuiju Railway stands more strongly, since that connected to Manchuria and was the symbol of expansion. (Just telling the truth, I’m not trying to bash Japan)
    To tell the truth, after Seoul-Shinuiju connected to Seoul-Busan, people forgot that they were 2 seperate railroads.
    As for the Gyeongbu Highway: That had a higher impact on Korea, due to the jobs it created and the legacy of being the craziest highway built (cheapest per kilometer, fsatest building time, etc).

  6. comment number 6 by: crypticlife

    Is it actually “slanderous” to point out who owns a company? If it’s true, it wouldn’t be slander. Predictive statements (such as that OB investors would run off with the profits rather than reinvesting) are also not typically slander.

    Aside from falsely claiming 100% local capital, I don’t see where Hite’s really done anything wrong.

    At least, that’s how I think it would be under American business law. I have no idea about Asian law.

  7. comment number 7 by: Ken

    First of all, most of major banks are owned by foreign investors.
    The ratio is increasing as the table on page 15 of following site.
    I am abstracting main figures for those who cannot read Japanese or Chinese characters.
    foreiger ratio->end of’97 end of’03 end of’05
    People’s Bank NA 73.6% 85,7%
    Uri Bank 8.6% 4.5% 11.1%
    Hana Bank 21.3% 37.2% 72.3%
    New Korea Bank 23.4% 51.8% 57.1%
    Korea Ex Bank 2.7% 71.0% 74.2%
    Korea Beauty Bank 29.4% 89.1% 99.9%
    First Bank 0.1% 48.6% 100.0%
    http://www.scbri.jp/PDFgeppou/2006/2006-10.pdf
    Moreover, the dividend to foreign investors is said 70 – 80% of yearly profit.
    What should we call it other than ‘new colony of the 21st century?